--- title: PrettyGreen Appoints Michael Blount as Integrated Business Director date: 2026-04-14T00:00:00+01:00 author: "ashley@bgn.agency" canonical_url: "https://prettygreen.bgn.dev/latest/michael-blount" section: News --- ![](/uploads/transforms/Images/Latest/_1920x1080_crop_center-center_90_none/Mike-Blount-1.jpg) News ### PrettyGreen has appointed Mike Blount as its first Integrated Business Director, strengthening its senior leadership team as the agency continues to evolve its integrated communications offer. The newly created role reflects PrettyGreen’s focus on delivering more connected, cross-discipline campaigns across PR, social, influencer and experiential, helping brands create work that resonates in culture and drives meaningful impact. Blount joins PrettyGreen with experience delivering multi-platform campaigns for global brands including Lego, Samsung and Just Eat. His background spans PR, social, influencer and experiential, with a strong track record of leading integrated work across channels. In his new role, he will lead integrated teams and help shape a more cohesive approach to campaign development, ensuring ideas are built to travel seamlessly across platforms from the outset. Mike Blount, Integrated Business Director at PrettyGreen, said: “Brands today need to be pushing culture forward to create real equity with their audiences – being part of the conversation is no longer enough.” The appointment marks a continued investment in integrated thinking at PrettyGreen, as demand grows for communications strategies that move beyond siloed channel execution. Share: showTooltip = false, 1500)"> Copied! [](https://linkedin.com/shareArticle?mini=true&url=https://prettygreen.bgn.dev/latest/michael-blount.md&title=PrettyGreen%20Appoints%20Michael%20Blount%20as%20Integrated%20Business%20Director) ## In other news [Podcasts ![](/uploads/transforms/Images/Podcast/_650x600_crop_center-center_90_none/WTS_Thumbnail_Square_Brand-Visibility-Isnt-Fame.jpg) ### Building Brand Fame That Shows Up in Culture: Sally Barton, Mondelez With years of experience leading strategy for some of the world’s most recognisable brands, Sally shares insights into how brands like Cadbury and Oreo stay culturally relevant and emotionally meaningful. ](https://prettygreen.bgn.dev/podcasts/building-brand-fame-that-shows-up-in-culture) [News ![](/uploads/transforms/Images/_650x600_crop_center-center_90_none/Hero-image-Bensons-for-Beds-Sleep-Forecast.jpg) ### Helping Brits Track Nightly Rest With UK's First Sleep Forecast Brits love to talk about how they slept. Good night, bad night, wide awake at 3am, it’s often the first conversation of the day. So along with Bensons for Beds we asked a simple question: what if sleep was as forecastable as the weather? ](https://prettygreen.bgn.dev/latest/helping-brits-track-nightly-rest-with-uks-first-sleep-forecast) [Podcasts ![](/uploads/transforms/Images/Podcast/_650x600_crop_center-center_90_none/Thumbnail-2_Millie_Allen.jpg) ### Avoiding inauthentic creator content with Millie Allen: Head of Marketing at Ocean Bottle We chat with Millie Allen, Head of Marketing at Ocean Bottle about the challenges and opportunities of being a purpose-led brand in a world of content creators. ](https://prettygreen.bgn.dev/podcasts/millie-allen-head-of-marketing-at-ocean-bottle) [News ![](/uploads/transforms/Images/_650x600_crop_center-center_90_none/LC25-Player_Announcement_WEB2_4player-750x500.jpg) ### PrettyGreen appointed Consumer PR Agency for Laver Cup 2026 PrettyGreen has been appointed as the Consumer PR agency for the Laver Cup 2026, returning to work on the global tennis event following its London debut in 2022. ](https://prettygreen.bgn.dev/latest/laver-cup)