--- title: PrettyGreen appointed by Unilever Dove brands date: 2026-04-16T00:00:00+01:00 author: "ashley@bgn.agency" canonical_url: "https://prettygreen.bgn.dev/latest/unilever" section: News --- ![](/uploads/transforms/Images/Latest/_1920x1080_crop_center-center_90_none/Dove.jpg) News ### PrettyGreen has been appointed by Unilever’s Dove Division to lead influencer marketing, content creation and ecommerce strategy after winning a four-way competitive pitch. The partnership reflects a growing shift in how global brands are approaching marketing, with influencer and social no longer siloed but central to driving both brand fame and measurable business impact. PrettyGreen will manage micro-influencer campaigns and TikTok Shop activity across Dove brands, working closely with Unilever to drive engagement, brand growth and online sales, kicking off the collaboration with a debut campaign for Dove. Jennifer Bibby, Assistant Brand Manager at Dove, commented: “PrettyGreen impressed us with their cultural understanding, creativity and channel fluency. Their integrated approach across social, influencer and ecommerce, paired with a strong feel for our brands, made them the right partner to accelerate our ambition in 2026. We’re excited to see the impact of our first campaign together for Dove.” Sarah Henderson, Managing Director at PrettyGreen, said: “We’re incredibly proud to be partnering with such a powerhouse. Unilever’s brands are culturally defining and purpose-driven, which is a dream for us. With a new multi-channel remit that spans everything from influencer storytelling to TikTok Shop, we’re gearing up for a huge year, starting with a standout moment for Dove.” She added: “This is about building connected ecosystems where creators, communities and commerce work together seamlessly. Influencer has evolved into a genuine growth driver, and our role is to make sure that impact is both culturally relevant and commercially effective.” Share: showTooltip = false, 1500)"> Copied! [](https://linkedin.com/shareArticle?mini=true&url=https://prettygreen.bgn.dev/latest/unilever.md&title=PrettyGreen%20appointed%20by%20Unilever%20Dove%20brands) ## In other news [News ![](/uploads/transforms/Images/_650x600_crop_center-center_90_none/pgWelcomePriory.jpg) ### PrettyGreen Appointed by Priory to Drive Digital PR Campaign for New Therapy-Led Residential Addiction Service, Flourish Creative communications agency PrettyGreen will support Priory’s digital PR and search visibility strategy for the launch and expansion of Flourish, a pioneering residential addiction treatment programme in the UK. ](https://prettygreen.bgn.dev/latest/prettygreen-appointed-by-priory-to-drive-digital-pr-campaign-for-new-therapy-led-residential-addiction-service-flourish) [Podcasts ![](/uploads/transforms/Images/Podcast/_638x589_crop_center-center_90_none/4.png) ### Influencer Partnerships with Carla Freeman: Comedian, Actor & Creator This week we welcome Carla Freeman – comedian, actor, and creator – who talks about the ups and downs of the influencer industry. From navigating burnout to understanding audience connection, Carla shares her unique perspective as both a mum and a creator. ](https://prettygreen.bgn.dev/podcasts/influencer-partnerships-navigating-authenticity) [News ![](/uploads/transforms/Images/_500x462_crop_center-center_90_none/Screenshot-2025-06-23-at-18.33.43.png) ### We made the 2025 Best Places to work list We’re thrilled to announce that PrettyGreen has officially been named one of The Sunday Times' Best Places to Work 2025. ](https://prettygreen.bgn.dev/latest/prettygreen-sunday-times-best-places-to-work-2025) [Podcasts ![](/uploads/transforms/Images/Podcast/_638x589_crop_center-center_90_none/6.png) ### Niche Influencer Strategy with Beth Heard: Head of Talent Beth Heard, Head of Talent at Sixteenth, shares how creators can stay ahead in a rapidly changing influencer landscape. From building meaningful long-term strategies to harnessing content as a part of niche influencer strategy. ](https://prettygreen.bgn.dev/podcasts/niche-influencer-strategy)