---
title: "Audience-First Social with Layla Hatia: Head of Consumer Influence at The Very Group"
date: 2025-04-07T00:00:00+01:00
author: "ashley@bgn.agency"
canonical_url: "https://prettygreen.bgn.dev/podcasts/audience-first-social-strategy"
section: Podcasts
---
![](/uploads/transforms/Images/Podcast/_1773x998_crop_center-center_90_none/Episode-2.1.jpg)  

 

  Podcasts

 [  Listen on Spotify ](https://open.spotify.com/show/2HXcQc8b61cJlkTcT1KP9d) [  Listen on Apple ](https://podcasts.apple.com/us/podcast/what-they-said/id1738224380) [  Listen on Amazon ](https://music.amazon.com/podcasts/d4a542c5-4cf6-46c4-b1ee-31cdd9bdd9b2/what-they-said) 

 The "What They Said" podcast is back with another sparkling, insight-packed episode 💅✨ This week, PrettyGreen's Influencer Strategy Lead and pod host [Sammy Albon](https://www.linkedin.com/in/sammyalbon/) dives headfirst in to hun culture with The Very Group’s Head of Consumer Influencer, [Layla Hatia](https://www.linkedin.com/in/laylahatia) – to hear how the brand shapes an audience-first creator strategy that goes from the high street to high glam. Expect plenty of juicy insights, including:

- How Very developed an audience-led social strategy to bring to life its new 'Make it Sparkle' platform.
- The 'hun filter' that helps choose creators with the right fashion-forward energy for every moment.
- The power of micro-influencers to make the most of fast-moving TikTok trends.
- How the Layla balances measuring success across engagement, brand, and sales impact.

 Share:

 <a aria-label="Copy link to clipboard" class="article__share-link" settimeout="" showtooltip="true," target="_blank" x-data="{ showTooltip: false }"> showTooltip = false, 1500)"&gt;  Copied! 

 </a> [](https://linkedin.com/shareArticle?mini=true&url=https://prettygreen.bgn.dev/podcasts/audience-first-social-strategy.md&title=Audience-First%20Social%20with%20Layla%20Hatia%3A%20Head%20of%20Consumer%20Influence%20at%20The%20Very%20Group) 

 

 

  ## In other news

 [News

    ![](/uploads/transforms/Images/_650x600_crop_center-center_90_none/Hero-image-Bensons-for-Beds-Sleep-Forecast.jpg)  

### Helping Brits Track Nightly Rest With UK's First Sleep Forecast

Brits love to talk about how they slept. Good night, bad night, wide awake at 3am, it’s often the first conversation of the day. So along with Bensons for Beds we asked a simple question: what if sleep was as forecastable as the weather?

 ](https://prettygreen.bgn.dev/latest/helping-brits-track-nightly-rest-with-uks-first-sleep-forecast) [Podcasts

    ![](/uploads/transforms/Images/_650x600_crop_center-center_90_none/Thumbnail-2_Nisha.jpg)  

### How YouTube Creators Are Redefining Brand Partnerships: Nisha Mathews at Google Creative Works

With years of experience shaping marketing strategies at Omnicom and Wavemaker before joining Google, Nisha brings a unique perspective on the evolving world of creator marketing.

 ](https://prettygreen.bgn.dev/podcasts/how-youtube-creators-are-redefining-brand-partnerships-nisha-mathews-at-google-creative-works) [News

    ![](/uploads/transforms/Images/_650x600_crop_center-center_90_none/image43.jpeg)  

### PR Moves At the Speed of Emotion

Fame is changing. And according to Louise Ali, Digital PR Business Director at PrettyGreen, brands that don’t adapt to that shift risk becoming background noise.

 ](https://prettygreen.bgn.dev/latest/pr-moves-at-the-speed-of-emotion) [Podcasts

    ![](/uploads/transforms/Images/Podcast/_638x589_crop_center-center_90_none/5.png)  

### Influencer Marketing Strategy with Julia Swan: Hasbro EMEA Communications Manager

Julia Swan, EMEA Regional Communications Manager at Hasbro, shares how the global toy giant is revolutionising its influencer marketing strategy. From creating viral moments like the Furby Christmas tree – “Furbtrees” – with PrettyGreen to building trust through strategic partnerships.

 ](https://prettygreen.bgn.dev/podcasts/influencer-marketing-with-furby-at-christmas)