---
title: "Communicating as a B Corp with India Rawlin: Head of Brand at TrueStart Coffee"
date: 2025-03-19T00:00:00+00:00
author: "ashley@bgn.agency"
canonical_url: "https://prettygreen.bgn.dev/podcasts/communicating-as-a-b-corp"
section: Podcasts
---
![](/uploads/transforms/Images/Podcast/_1773x998_crop_center-center_90_none/Episode-1.1.jpg)  

 

  Podcasts

 [  Listen on Spotify ](https://open.spotify.com/show/2HXcQc8b61cJlkTcT1KP9d) [  Listen on Apple ](https://podcasts.apple.com/us/podcast/what-they-said/id1738224380) [  Listen on Amazon ](https://music.amazon.com/podcasts/d4a542c5-4cf6-46c4-b1ee-31cdd9bdd9b2/episodes/af3f98dd-3c17-4942-b866-9abf52e6cf35/what-they-said-communicating-as-a-b-corp-what-they-said-the-influencer-marketing-podcast-ep-9) 

 The "What They Said" influencer marketing podcast returns for season 2 🎙️🎙️. To celebrate B Corp Month, we invited Gen B leader, [India Rawlin](https://www.linkedin.com/in/india-rawlin-274b2a137), Head of Brand at fellow B Corp, [TrueStart Coffee](https://www.truestartcoffee.com/), to come chat all things people, planet and performance. India challenges our very own coffee aficionado and pod host [Sammy Albon](https://www.linkedin.com/in/sammyalbon/) to a taste challenge, whilst discussing how their accreditation as a B Corp reflects and shapes their communications, including:

- The priorities of creator collaboration as a B Corp.
- Measuring environmental impact when every video view contributes for counting emissions.
- Communicating the benefits of becoming a B Corp to customers and suppliers.
- The impact of accreditation inside the business.

 Share:

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  ## In other news

 [News

    ![](/uploads/transforms/Images/_650x600_crop_center-center_90_none/Web-Image.jpg)  

### PrettyGreen Celebrates Second Annual B Corp Month

March marks our second B Corp Month as a Certified B Corporation. As an independent global creative agency, becoming a B Corp was never about a badge. It was about building a business that can stand up to scrutiny, commercially and ethically.

 ](https://prettygreen.bgn.dev/latest/prettygreen-celebrates-second-annual-b-corp-month) [News

    ![](/uploads/transforms/Images/Team-Headshots/_650x600_crop_center-center_90_none/Jack-Davy-Headshot.jpg)  

### PrettyGreen hires Cannes Young Lions winner Jack Davy as Senior Creative

PrettyGreen has appointed Cannes Young Lions winner Jack Davy as Senior Creative, strengthening its growing Studio team and integrated creative offering.

 ](https://prettygreen.bgn.dev/latest/prettygreen-hires-jack-davy-senior-creative) [News

    ![](/uploads/transforms/Images/_500x462_crop_center-center_90_none/Screenshot-2025-06-23-at-18.33.43.png)  

### We made the 2025 Best Places to work list

We’re thrilled to announce that PrettyGreen has officially been named one of The Sunday Times' Best Places to Work 2025.

 ](https://prettygreen.bgn.dev/latest/prettygreen-sunday-times-best-places-to-work-2025) [News

    ![](/uploads/transforms/Images/Team-Culture/_650x600_crop_center-center_90_none/PinPoint_Image.jpg)  

### PrettyGreen Acquires PinPoint Media 

PrettyGreen has acquired performance marketing business, PinPoint Media as part of the agency’s long-term growth strategy.

 ](https://prettygreen.bgn.dev/latest/prettygreen-acquires-pinpoint-media)