---
title: "Content Houses with Vicky McGee: Ex-Producer of the Wave House"
date: 2025-01-10T00:00:00+00:00
author: "ashley@bgn.agency"
canonical_url: "https://prettygreen.bgn.dev/podcasts/content-houses-the-truth"
section: Podcasts
---
![](/uploads/transforms/Images/Podcast/_1773x998_crop_center-center_90_none/Episode-7.jpg)  

 

  Podcasts

 [  Listen on Spotify ](https://open.spotify.com/episode/5LuPQ12Eox7jNWyjeruAVa?si=578cf08995b447b7) [  Listen on Apple ](https://podcasts.apple.com/us/podcast/the-truth-of-influencer-houses-what-they-said/id1738224380?i=1000662385100) [  Listen on Amazon ](https://music.amazon.co.uk/podcasts/d4a542c5-4cf6-46c4-b1ee-31cdd9bdd9b2/episodes/c0fd4aba-6346-4031-96c2-1e86c4092eec/what-they-said-the-truth-of-influencer-houses-what-they-said-the-influencer-marketing-podcast-ep-7) 

 In episode 7 of What They Said, Vicky McGee, ex-producer of The Wave House, takes us behind the scenes of one of the UK’s most talked-about content houses. She shares the highs and lows of her experience, from producing viral videos with millions of views to navigating burnout in a high-pressure environment.

**What is a Content House?**

We dive into what a content house actually is and the complexities of managing creators within them, discussing the challenges of maintaining authenticity on platforms like TikTok while juggling demanding production schedules. Vicky also shares insights on how brands can better support influencers during intense projects.

**Future of Squad Mentality**

Looking ahead, Vicky explores how brands are evolving the concept of content houses into smaller, more impactful experiences, like Jack Wills’ ski trips. She emphasises the importance of squad mentality, camaraderie, and creating authentic connections that resonate with audiences.

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