---
title: "Inclusive marketing with Jessica Joseph: Founder of Season 25"
date: 2025-01-10T00:00:00+00:00
author: "ashley@bgn.agency"
canonical_url: "https://prettygreen.bgn.dev/podcasts/inclusive-marketing-are-black-influencers-paid-fairly"
section: Podcasts
---
![](/uploads/transforms/Images/Podcast/_1182x665_crop_center-center_90_none/Episode-1.jpg)  

 

  Podcasts

 [  Listen on Spotify ](https://open.spotify.com/episode/3USHMF2r5n6FQUpLJEH6NV?si=YRV_X_VgQWCf5hnREiWfTQ) [  Listen on Apple ](https://podcasts.apple.com/us/podcast/what-they-said/id1738224380) [  Listen on Amazon ](https://amzn.eu/d/4DLPM2m) 

 In this episode of What They Said, Sammy Albon is joined by Jessica Joseph, founder of Season 25, to discuss how the creator economy can become a more inclusive space. Jessica shares her journey from talent manager to agency founder and her mission to elevate underrepresented voices in influencer marketing.

**Collaborating on Diversity**

Jessica highlights the importance of inclusivity in campaigns, from fair pay for black creators to thoughtful outreach that aligns with a brand’s audience. She also shares stories of missteps in brand partnerships and how they can be avoided through better communication and respect for creators’ experiences.

**Future of Inclusive Marketing**

Looking ahead, Jessica emphasises the need for brands to work with agencies and creators who genuinely understand diverse audiences. By committing to long-term change rather than performative actions, the industry can foster a more equitable and authentic creator economy.

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