--- title: Integrated Campaigns On a Budget with Tails.Com date: 2025-01-10T00:00:00+00:00 author: "ashley@bgn.agency" canonical_url: "https://prettygreen.bgn.dev/podcasts/integrated-campaigns-with-tails-com" section: Podcasts --- ![](/uploads/transforms/Images/Podcast/_1773x998_crop_center-center_90_none/Episode-6.jpg) Podcasts [ Listen on Spotify ](https://open.spotify.com/episode/2DEk0KfLzIgLyNikfpR3jf?si=43978fd8167d4c09) [ Listen on Apple ](https://podcasts.apple.com/us/podcast/how-to-get-consumer-tails-wagging-what-they-said-the/id1738224380?i=1000660415326) [ Listen on Amazon ](https://music.amazon.co.uk/podcasts/d4a542c5-4cf6-46c4-b1ee-31cdd9bdd9b2/episodes/202a41b8-c3c7-46e6-b61f-e74bada3489e/what-they-said-true-crime-booktok-why-niche-influencer-audiences-matter-what-they-said-the-influencer-marketing-podcast-ep-5) In this episode of What They Said, Kezia Price and Sophie Van der Veken from Tails.com share how they’ve transformed their brand through strategic influencer marketing as part of integrated campaigns. From earning the trust of creators to being recognised as one of the top influencer-friendly brands at the BCreator Awards, Tails.com has redefined what it means to create authentic partnerships. **Collaborating on Integrated Campaigns** Kezia and Sophie discuss how their PR and performance teams joined forces as part of their influencer marketing strategy (with zero budget) to implement a holistic, full-funnel approach. By balancing earned media, strategic gifting, and paid partnerships, Tails.com ensures its integrated campaigns resonate at every stage of the customer journey. **Future of Influencer Marketing** The conversation highlights the importance of authenticity and relationship building. Tails.com’s focus on long-term ambassadors and seamless integration across platforms offers valuable insights for brands navigating this space. Share: showTooltip = false, 1500)"> Copied! [](https://linkedin.com/shareArticle?mini=true&url=https://prettygreen.bgn.dev/podcasts/integrated-campaigns-with-tails-com.md&title=Integrated%20Campaigns%20On%20a%20Budget%20with%20Tails.Com) ## In other news [Podcasts ![](/uploads/transforms/Images/Podcast/_650x600_crop_center-center_90_none/WTS_Thumbnail_Square_Brand-Visibility-Isnt-Fame.jpg) ### Building Brand Fame That Shows Up in Culture: Sally Barton, Mondelez With years of experience leading strategy for some of the world’s most recognisable brands, Sally shares insights into how brands like Cadbury and Oreo stay culturally relevant and emotionally meaningful. ](https://prettygreen.bgn.dev/podcasts/building-brand-fame-that-shows-up-in-culture) [News ![](/uploads/transforms/Images/Team-Headshots/_650x600_crop_center-center_90_none/Jack-Davy-Headshot.jpg) ### PrettyGreen hires Cannes Young Lions winner Jack Davy as Senior Creative PrettyGreen has appointed Cannes Young Lions winner Jack Davy as Senior Creative, strengthening its growing Studio team and integrated creative offering. ](https://prettygreen.bgn.dev/latest/prettygreen-hires-jack-davy-senior-creative) [Podcasts ![](/uploads/transforms/Images/Podcast/_650x600_crop_center-center_90_none/Thumbnail-2_Fiona-Bosman.jpg) ### Break department silos for success: Fiona Bosman, Global Brand Director at Bupa With over two decades shaping iconic brands like Red Bull and Barclaycard, Fiona brings unmatched insight into the evolving world of Influencer Marketing, in this new What They Said podcast episode. ](https://prettygreen.bgn.dev/podcasts/fiona-bosman-global-brand-director-at-bupa) [News ![](/uploads/transforms/Images/_650x600_crop_center-center_90_none/image43.jpeg) ### PR Moves At the Speed of Emotion Fame is changing. And according to Louise Ali, Digital PR Business Director at PrettyGreen, brands that don’t adapt to that shift risk becoming background noise. ](https://prettygreen.bgn.dev/latest/pr-moves-at-the-speed-of-emotion)