---
title: FaceGym
date: 2026-05-22T15:01:00+01:00
author: Mona Parmar
canonical_url: "https://prettygreen.bgn.dev/work/facegym"
section: Projects
---
#  FaceGym Boosting Performance across Channels 

 [Paid Search & PPC](https://prettygreen.bgn.dev/services/paid-search-ppc) [Paid Social](https://prettygreen.bgn.dev/services/paid-social) 

    ![](/uploads/transforms/Images/Case-Studies/_640x360_crop_center-center_90_none/Main-Thumbnail-and-Image-1-5.jpg)  

 ## Driving e-commerce growth through a multi-channel performance campaign

##### Challenge

FaceGym combines facial muscle workouts with skincare to deliver transformative results. Their model spans multiple revenue streams, including workout bookings and subscriptions. The goal was to boost performance across these streams, while maintaining ecommerce sales for their professional beauty tools and skincare ranges and adapting to new product launches, seasonal changes and promotional offers.

##### Activation

We built custom landing pages for different audiences, adding tracking tags to capture which campaigns drove which revenue.

We ran paid campaigns across Google and Meta, and tested audiences, devices, locations and timing to find what worked best.

##### Impact 

 Workout bookings and product sales scaled. Neither cannibalised the other. Costs dropped and returns improved. Promoting multiple revenue streams simultaneously is possible with the right approach.

Paid Social and Paid Search strategy delivered by PinPoint Media, part of PrettyGreen Group. Learn more about this case study [here](https://pinpoint-media.global/case-studies/facegym-mothers-day).

 

   107% increase in Return on Google Ad Spend   26% increase in Google Ads conversion rate   14.3% increase in Google Ads click-through rate    160% increase in Meta Ads conversion rate   85% increase in Meta Ads click-through rate   5.66 ROAS through Google Shopping for Mother's Day and Spring Sale campaign   1.59 ROAS on Meta Ads for Mother's Day and Spring Sale campaign  

     ![](/uploads/transforms/Images/Case-Studies/FaceGym/_443xAUTO_crop_center-center_90_none/Picture-3.jpg)  

    ![](/uploads/transforms/Images/Case-Studies/_598xAUTO_crop_center-center_90_none/NewProject-8-6-1-1-1-1.jpg)  

 

 ## Certified Platform Partners

 ![](/uploads/Logos/Meta_Logo.svg) 

    ![](/uploads/transforms/Logos/_232xAUTO_crop_center-center_90_none/GooglePartenr.png)  

 ![](/uploads/Logos/TikTokShop_Logo.svg) 

 

 

 ## Ready to build fame that performs?

 [ Drop Us A Line 

 Drop Us A Line 

 

 ](https://prettygreen.bgn.dev/contact)