---
title: Hasbro
date: 2026-04-16T09:29:00+01:00
author: "ashley@bgn.agency"
canonical_url: "https://prettygreen.bgn.dev/work/hasbro"
section: Projects
---
#  Hasbro Mummy Pig's Pregnancy Breaks the Internet 

 [PR](https://prettygreen.bgn.dev/services/pr) 

    ![](/uploads/transforms/Images/Case-Studies/_1920x1080_crop_center-center_90_none/Hasbro_Banner.jpg)  

 ## Turning a children’s storyline into a global pop culture news moment

##### Challenge

How do you turn a fictional storyline into a global news sensation that tugs at the heartstrings of preschool parents?

Hasbro’s big reveal – Peppa Pig’s family is growing with the arrival of a new baby – was the perfect moment. As a beloved national treasure, Peppa Pig already captivates pre-schoolers and families, but in an increasingly crowded preschool market, how could we leverage this milestone to grow brand love, supercharge brand visibility, ignite engagement, and drive purchase intent?

##### Activation

Breaking the fourth wall, we secured a primetime ‘live’ TV interview on Good Morning Britain, where Mummy Pig dialled in to announce she’s expecting a third piglet, collaborating with the broadcast team to script, animate, and produce the exclusive segment. Leaning into internet culture and humour, we transformed this animated milestone into a viral moment, by recreating iconic celebrity pregnancy announcements alongside family photos and a sonogram. It provided media, influencers, and earned outlets alike with a rich content library to amplify the story, culminating into a highly shareable global, cross-channel campaign.

##### Impact

“Mummy Pig Pregnancy” broke the internet, trending across Google, X, and TikTok. The buzz led to an 88% surge in Peppa Pig UK Google searches and a massive 57M views on Good Morning Britain’s TikTok alone.

The story injected light-hearted positivity into the news cycle, cementing Peppa Pig at the heart of pop culture—sparking conversation on Reddit, Mumsnet, and even earning nods from brands like John Lewis and Grind Coffee.

 

   80% Of preschool parents found​ Peppa more relatable, with relevance scores closing in on Bluey by 6pts   800+ Pieces of coverage including ​BBC,Grazia & People Magazine, reaching 1.4bn   75% ​Share Of Voice reached vs competitors   88% More Searches 127M TikTok views and ​2.5K+ #PeppaPig videos  

   

 

 

     ![EMBARGOED TO 0001 FRIDAY APRIL 25
EDITORIAL USE ONLY
'Mummy Pig' and 'Daddy Pig' from television series Peppa Pig, at Battersea Power Station in London, as the chimneys are lit up blue and pink ahead of Mummy Pig's baby gender reveal party later today. Issue date: Friday April 25, 2025. PA Photo. The animated show has told the story of Peppa, who lives with Daddy Pig, Mummy Pig, and her little brother George for more than twenty years, with the arrival of a new sibling being the first big change to the pig family in the show's history. The gender of Peppa and George's new sibling will be announced later today. Photo credit should read: Ian West/PA Media Assignments](/uploads/transforms/Images/Case-Studies/Peppa-Pig/_924xAUTO_crop_center-center_90_none/3712/Tease-image-1.jpg)  

    ![](/uploads/transforms/Images/Case-Studies/Peppa-Pig/_924xAUTO_crop_center-center_90_none/Portrait-1.jpg)  

 

    Julia Swan Regional (EMEA) Communications Manager > This has been the best campaign I’ve ever worked on, truly a career highlight and it wouldn’t have been possible without PrettyGreen. From securing GMB, to the celeb images and encouraging us to be daring, we’ve literally done what we all dreamed of – the news is officially VIRAL!

 ![](/uploads/Logos/Logo_Hasbro.svg)  

 ## Awards

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 ![](/uploads/Logos/prca-uk-awards-25-WINNER.png) 

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 ![](/uploads/Logos/PRWeek25_Badge_WINNER.jpg) 

 

 

 

 ## Want to see more?

 [ See our work 

 See our work 

 

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Hasbro

### Daddy Pig Runs the London Marathon for George Raising awareness of childhood hearing loss through trusted storytelling

 

PR

 

 ](https://prettygreen.bgn.dev/work/hasbro-daddy-pig-marathon) 

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Bupa Global

### Bupa Global Summit Uniting global brokers through a high-impact flagship summit in Madrid

 

Experiential Marketing & Event Production

 

 ](https://prettygreen.bgn.dev/work/bupa-global-summit-madrid) 

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innocent Drinks

### From Calm to Chaos - Spicy Shots Launch 

 

Social Media & Influencer Marketing

 

 ](https://prettygreen.bgn.dev/work/innocent-drinks) 

 

 

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