---
title: HeyDude
date: 2026-05-19T10:11:00+01:00
author: Mona Parmar
canonical_url: "https://prettygreen.bgn.dev/work/heydude"
section: Projects
---
#  HeyDude In Her Shoes 

 [Social Media & Influencer Marketing](https://prettygreen.bgn.dev/services/social-media-influencer-marketing) [Talent & Brand Ambassador](https://prettygreen.bgn.dev/services/talent-brand-ambassador) [Content Production](https://prettygreen.bgn.dev/services/content-production) 

    ![](/uploads/transforms/Images/Case-Studies/HeyDude/_1872x1053_crop_center-center_90_none/Hero-1.jpg)  

 ## **Repositioning HeyDude to unlock a new Gen Z audience**

##### Challenge

HeyDude needed to connect authentically with Gen Z women to build cultural relevance and long-term advocacy.

##### Activation

We launched In Her Shoes, a platform that handed the mic to Gen Z creators to tell stories of empowerment and self-expression.

Managing HeyDude’s social strategy and content across both brand-owned and influencer partnerships, we focused on TikTok-first storytelling and created a podcast series hosted by voices like Madame Joyce and Lily-Rose that put female voices at the heart of the brand and embedded DE&I principles throughout.

##### Impact

A brand repositioning that unlocked a new Gen Z audience. The shared and owned content strategy drove follower growth on HeyDude’s brand channel and campaign views across creator and brand content. This was authentic storytelling that built cultural relevance with the right audiences and generated measurable growth.

 

   2.85 million+ total campaign views    435,000+ podcast video plays    64,000+ engagements   3.3% average engagement rate   22.6% follower growth    80% increase in engagements from the 18–34 demographic  

     ![](/uploads/transforms/Images/Case-Studies/Bensons-for-Beds/_1600xAUTO_crop_center-center_90_none/Hero-2.jpg)  

    ![](/uploads/transforms/Images/Case-Studies/Bensons-for-Beds/_1600xAUTO_crop_center-center_90_none/F23_HEYDUDE_W_40405-1LW_40995-689_377.jpg)  

    ![](/uploads/transforms/Images/Case-Studies/Bensons-for-Beds/_1600xAUTO_crop_center-center_90_none/F23_HEYDUDE_DG_40598-410_40170-6RR_40415-410_40179-6WM_000377.jpg)  

 

     ![](/uploads/transforms/Images/Case-Studies/Bensons-for-Beds/_924xAUTO_crop_center-center_90_none/Supporting-2.jpg)  

    ![](/uploads/transforms/Images/Case-Studies/Bensons-for-Beds/_924xAUTO_crop_center-center_90_none/Supporting1.jpg)  

 

 ## Want to see more?

 [ See Our Work 

 See Our Work 

 

 ](/work) [    ![](/uploads/transforms/Images/Case-Studies/Amazon-Music/_1201xAUTO_crop_center-center_90_none/APS_HERO_1500x1500_padded.jpg)  

Amazon Music

### The Podcast Show Party 

 

Experiential Marketing & Event Production

Content Production

 

 ](https://prettygreen.bgn.dev/work/amazon-music) 

 [    ![](/uploads/transforms/Images/_1024xAUTO_crop_center-center_90_none/Just-Eat-Hero_2026-06-01-150947_umez.jpeg)  

Just Eat

### Hey, U Up? A bold experiential activation during Freshers Week

 

Experiential Marketing & Event Production

 

 ](https://prettygreen.bgn.dev/work/just-eat-hey-u-up)