---
title: Homesense
date: 2026-05-19T14:45:00+01:00
author: Mona Parmar
canonical_url: "https://prettygreen.bgn.dev/work/homesense-the-great-cushion-debate"
section: Projects
---
#  Homesense The Great Cushion Debate 

 [PR](https://prettygreen.bgn.dev/services/pr) [Social Media & Influencer Marketing](https://prettygreen.bgn.dev/services/social-media-influencer-marketing) [Talent & Brand Ambassador](https://prettygreen.bgn.dev/services/talent-brand-ambassador) 

    ![](/uploads/transforms/Images/Case-Studies/Homesense/Great-Cushion-Debate/_1872x1053_crop_center-center_90_none/Hero-1.jpg)  

 TURNING A NATIONWIDE DEBATE INTO FOOTFALL FOR HOMESENSE

##### **Challenge**

Homesense wanted to own its position as the Home of No Compromises.

The answer wasn't another product story. It was finding a tension already playing out in homes across the country and giving people a reason to talk about it.

##### **Activation**

We identified UK homes as a battleground for personal style, with cushions at the heart of one of the most divisive decor debates. Research revealed that 1 in 4 couples row over the amount of cushions they have in the home.

We turned this insight into a national integrated campaign designed to spark conversation at scale. Kicking off on socials with street-style ‘This or That’ vox pops, we put the great cushion debate to the public and positioned Gogglebox’s Scarlett Moffatt as the face of the campaign.

##### **Impact**

Household tensions became a national talking point. Millions of social views and a spike in Google searches followed. Most importantly, Homesense saw 40% more cushion sales, proving cultural conversations can drive commercial return.

 

   40% uplift in cushion sales   9% spike in UK Google searches for Homesense cushions   60 million social video views   3.3 million influencer reach  

     ![](/uploads/transforms/Images/Case-Studies/Homesense/Great-Cushion-Debate/_924xAUTO_crop_center-center_90_none/Portrait-2.jpg)  

    ![](/uploads/transforms/Images/Case-Studies/Homesense/Great-Cushion-Debate/_924xAUTO_crop_center-center_90_none/Portrait-1.jpg)  

 

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Hasbro

### Daddy Pig Runs the London Marathon for George Raising awareness of childhood hearing loss through trusted storytelling

 

PR

 

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innocent Drinks

### From Calm to Chaos - Spicy Shots Launch 

 

Social Media & Influencer Marketing

 

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