---
title: Homesense
date: 2026-05-19T14:45:00+01:00
author: Mona Parmar
canonical_url: "https://prettygreen.bgn.dev/work/homesense"
section: Projects
---
#  Homesense The Gift Shift 

 [PR](https://prettygreen.bgn.dev/services/pr) [Social Media & Influencer Marketing](https://prettygreen.bgn.dev/services/social-media-influencer-marketing) [Talent & Brand Ambassador](https://prettygreen.bgn.dev/services/talent-brand-ambassador) 

    ![](/uploads/transforms/Images/Case-Studies/Homesense/Gift-Shift/_1872x1053_crop_center-center_90_none/Hero-1.jpg)  

 ## TURNING The CHRISTMAS GIFTING IMBALANCE INTO A NATIONAL DEBATE

##### Challenge

Homesense wanted to drive awareness and fame during the Christmas gifting period. Following a nationwide survey that revealed 61% of Brits feel they shoulder Christmas alone – rising to 76% of women, versus 40% of men – we realised there was an opportunity to position Homesense as a brand that makes the festive season more enjoyable for everyone.

##### Activation

We created a campaign, fronted by Angela Scanlon as Homesense’s Chief Gift Shifter, that inspired everyone to share the load and shift how they gift for good.

We created a Gift Shift Guide, shared through owned channels and the media, featuring a clever formula and curated bundles for the hard-to-buy-for.

Data insights shaped every element of the campaign, from comms messaging and user-generated content for Homesense’s owned social channels to influencer- and talent-led content. By working collaboratively from the initial idea through to execution, we ensured all touchpoints were cohesive. Media coverage, interviews, owned social, talent posts and influencer activations came together to deliver a truly integrated campaign.​

##### Impact

A national conversation about who picks up the workload at Christmas, revealing who really makes Christmas happen, with Homesense – the new home of seasonal enjoyment – at the heart of it all.

 

   217+ pieces of coverage    Top-tier coverage from The Mirror, The Daily Star and others   24 influencer and social activations in week one   100 of social and influencer posts went live as scheduled  

     ![](/uploads/transforms/Images/Case-Studies/Homesense/Gift-Shift/_924xAUTO_crop_center-center_90_none/Portrait-2.jpg)  

    ![](/uploads/transforms/Images/Case-Studies/Homesense/Gift-Shift/_1600xAUTO_crop_center-center_90_none/Landscape-1.jpg)  

    ![](/uploads/transforms/Images/Case-Studies/Homesense/Gift-Shift/_924xAUTO_crop_center-center_90_none/Portrait-1.jpg)  

 

 ## Want to see more?

 [ See Our Work 

 See Our Work 

 

 ](/work) [    ![](/uploads/transforms/Images/Case-Studies/Bupa/_1179xAUTO_crop_center-center_90_none/Supporting-Portrait_2026-05-19-104543_eexs.jpg)  

Bupa

### Picture of Health Repositioning Bupa as a health brand

 

PR

Talent & Brand Ambassador

Experiential Marketing & Event Production

 

 ](https://prettygreen.bgn.dev/work/bupa-picture-of-health) 

 [    ![](/uploads/transforms/Images/Case-Studies/_640xAUTO_crop_center-center_90_none/Main-Thumbnail-and-Image-1-5.jpg)  

FaceGym

### Boosting Performance across Channels 

 

Paid Search & PPC

Paid Social

 

 ](https://prettygreen.bgn.dev/work/facegym) 

 

 

 ## Ready to build fame that performs?

 [ Drop Us A Line 

 Drop Us A Line 

 

 ](https://prettygreen.bgn.dev/contact)