---
title: Just Eat
date: 2026-05-18T10:08:00+01:00
author: Mona Parmar
canonical_url: "https://prettygreen.bgn.dev/work/just-eat-hey-u-up"
section: Projects
---
#  Just Eat Hey, U Up? 

 [Experiential Marketing & Event Production](https://prettygreen.bgn.dev/services/experiential-marketing-event-production) 

    ![](/uploads/transforms/Images/_1024x576_crop_center-center_90_none/Just-Eat-Hero.jpeg)  

 ## A bold, touring experiential activation during   
Freshers Week

##### Challenge

Just Eat wanted to own Freshers Week in key university cities. In the noise of the first week of term, they needed something bold enough to spark curiosity, connection and shareable content.

##### Activation

Working in collaboration with Live & Breathe, we created Hey, U Up?, a neon-orange guerilla-style phone booth that appeared in Manchester, Liverpool, Birmingham and Nottingham campuses and city centres. Students picked up the phone to hot-dial their late-night cravings, unlock flirty food confessions and win prizes and exclusive vouchers.

Authentic reactions were captured live, with the campaign amplified via digital out-of-home and social channels. Simple cravings were transformed into hyperlocal cultural moments.

##### Impact

Just Eat was positioned as the go-to mate for every midnight munch. The phone box sparked curiosity, drove participation and led to real orders, as well as buzz.

 

   4 cities during peak Freshers Weeks   45% redemption rate (exceeding KPI)   30% of redemptions from completely new customers   750+ bespoke merch items distributed  

     ![](/uploads/transforms/Images/Case-Studies/Just-Eat/_1024xAUTO_crop_center-center_90_none/Image-19.jpeg)  

    ![](/uploads/transforms/Images/Case-Studies/Just-Eat/_1024xAUTO_crop_center-center_90_none/Image-17.jpeg)  

 

     ![](/uploads/transforms/Images/Case-Studies/Just-Eat/_576xAUTO_crop_center-center_90_none/Image-20.jpeg)  

    ![](/uploads/transforms/Images/Case-Studies/Just-Eat/_768xAUTO_crop_center-center_90_none/Image-21.jpeg)  

    ![](/uploads/transforms/Images/Case-Studies/Just-Eat/_768xAUTO_crop_center-center_90_none/Image-18.jpeg)  

 

 ## Want to see more?

 [ See Our Work 

 See Our Work 

 

 ](/work) [    ![](/uploads/transforms/Images/Case-Studies/PEX/_924xAUTO_crop_center-center_90_none/image-4-1.jpeg)  

PizzaExpress

### Earn Your Stripes Making Pizza Express famous as the go to dining option

 

PR

 

 ](https://prettygreen.bgn.dev/work/pizzaexpress) 

 [  ![]()  

innocent Drinks

### From Calm to Chaos - Spicy Shots Launch 

 

Social Media & Influencer Marketing

 

 ](https://prettygreen.bgn.dev/work/innocent-drinks) 

 

 

 ## Ready to build fame that performs?

 [ Drop Us A Line 

 Drop Us A Line 

 

 ](https://prettygreen.bgn.dev/contact)