---
title: Knoops
date: 2026-05-22T15:01:00+01:00
author: Mona Parmar
canonical_url: "https://prettygreen.bgn.dev/work/knoops"
section: Projects
---
#  Knoops Scaling Online Sales 

 [Paid Search & PPC](https://prettygreen.bgn.dev/services/paid-search-ppc) [Paid Social](https://prettygreen.bgn.dev/services/paid-social) 

    ![](/uploads/transforms/Images/Case-Studies/_1920x1080_crop_center-center_90_none/Knoops_Banner.jpg)  

 ## Driving profitable ecommerce growth for Knoops through seasonally-led performance marketing Campaigns

##### Challenge

Following strong 2024 sales across 13 UK locations, Knoops wanted to scale their online sales in 2025. Known for their expertly crafted chocolate drinks, this growing UK brand wanted their loyal customer base to be able to enjoy drinks at home, not just in store.

##### Activation

We refined the digital marketing strategy which had worked well for them in 2024, focusing particularly on the challenge of fluctuating seasonal demand.

We met this challenge by utilising data to target the right audiences at the right time. This required nimble adjustments to campaigns and messaging season-by-season, particularly for London-based customers.

We tested new paid advertising optimisations continuously to drive strong revenue growth without compromising Return on Ad Spend.

##### Impact

Strong growth year-on-year without compromising profitability. The digital strategy delivered sales and improved efficiency. We proved that seasonal demand didn’t need to be a constraint. Premium products can scale sustainably, even during off-peak months.

  
  
Paid Social and Paid Search strategy delivered by PinPoint Media, part of PrettyGreen Group. Learn more about this case study [here](https://pinpoint-media.global/case-studies/knoops-chocolate-drinks-digital-marketing-uk).

 

    20.35% increase in Return on Ad Spend vs 2024    6.24% decrease in Cost per Acquisition    36.85% year-on-year revenue growth in November 2025     Sustained online revenue growth for premium chocolate drinks across the UK  

     ![](/uploads/transforms/Images/Case-Studies/_1024xAUTO_crop_center-center_90_none/fkUscClpsMLERKkfqAREEiVRCFc.png.webp)  

    ![](/uploads/transforms/Images/Case-Studies/_1080xAUTO_crop_center-center_90_none/image-13.png)  

    ![](/uploads/transforms/_1080xAUTO_crop_center-center_90_none/image-11.png)  

 

 ## Certified Platform Partners

 ![](/uploads/Logos/Meta_Logo.svg) 

 ![](/uploads/Logos/TikTokShop_Logo.svg) 

    ![](/uploads/transforms/Logos/_232xAUTO_crop_center-center_90_none/GooglePartenr.png)  

 

 

 ## Want to see more?

 [ See our work 

 See our work 

 

 ](https://prettygreen.bgn.dev/work) [    ![](/uploads/transforms/Images/Case-Studies/_640xAUTO_crop_center-center_90_none/Main-Thumbnail-and-Image-1-5.jpg)  

FaceGym

### Boosting Performance across Channels 

 

Paid Search & PPC

Paid Social

 

 ](https://prettygreen.bgn.dev/work/facegym) 

 [    ![](/uploads/transforms/Images/_1024xAUTO_crop_center-center_90_none/Just-Eat-Hero_2026-06-01-150947_umez.jpeg)  

Just Eat

### Hey, U Up? A bold experiential activation during Freshers Week

 

Experiential Marketing & Event Production

 

 ](https://prettygreen.bgn.dev/work/just-eat-hey-u-up) 

 

 

 ## Ready to build fame that performs?

 [ Drop Us A Line 

 Drop Us A Line 

 

 ](https://prettygreen.bgn.dev/contact)