---
title: Planthood
date: 2026-05-22T15:01:00+01:00
author: Mona Parmar
canonical_url: "https://prettygreen.bgn.dev/work/planthood"
section: Projects
---
#  Planthood Growing the Customer Base 

 [Paid Search & PPC](https://prettygreen.bgn.dev/services/paid-search-ppc) [Paid Social](https://prettygreen.bgn.dev/services/paid-social) 

    ![](/uploads/transforms/Images/Case-Studies/_1100x619_crop_center-center_90_none/image-14.png)  

 ## driving sustainable growth for Planthood’s subscription business

##### Challenge

Planthood wanted to drive high-quality traffic that converted into loyal, long-term customers. As they operate on a subscription model, they had to attract new customers while retaining existing customers and boosting overall customer lifetime value (LTV).

They needed to be more visible. They needed authentic, purpose-driven plant-based marketing that stayed true to their brand values.

##### Activation

We dug into what Planthood’s audience were searching for to craft messages that met their actual needs. This informed a data-driven paid social strategy across Meta and TikTok that focused on quality over volume. We ensured every pound spent delivered meaningful, long-term results.

We combined three core elements:

Targeted creative campaigns: Tailored messages that captured attention and fostered brand affinity.

Audience segmentation: Precision messaging that reached the people who were most likely to become loyal subscribers.

 Seasonal leverage: Building momentum during key moments like Veganuary to amplify results.

##### Impact

We turned Google Search into a powerful growth channel for the brand.

“Paid Social and Paid Search strategy delivered by PinPoint Media, part of PrettyGreen Group. Learn more about this case study [here](https://pinpoint-media.global/case-studies/planthoodpaidsocial).

 

   422% revenue increase in 2023 driven by targeted paid social   427% increase in new customer sign-ups during Veganuary 2024   243% growth in 90-day customer lifetime value over 12 months    Maintained flat Return on Ad Spend while advertising spend increased 449%     Reinforced long-term viability of subscription model  

     ![](/uploads/transforms/Images/Case-Studies/_1152xAUTO_crop_center-center_90_none/image-15.png)  

 

 ## Want to see more?

 [ See Our Work 

 See Our Work 

 

 ](/work) [    ![](/uploads/transforms/Images/Case-Studies/_1024xAUTO_crop_center-center_90_none/fkUscClpsMLERKkfqAREEiVRCFc.png.webp)  

Knoops

### Scaling Online Sales Driving profitable ecommerce growth

 

Paid Search & PPC

Paid Social

 

 ](https://prettygreen.bgn.dev/work/knoops) 

 [    ![](/uploads/transforms/Images/_1024xAUTO_crop_center-center_90_none/Just-Eat-Hero_2026-06-01-150947_umez.jpeg)  

Just Eat

### Hey, U Up? A bold experiential activation during Freshers Week

 

Experiential Marketing & Event Production

 

 ](https://prettygreen.bgn.dev/work/just-eat-hey-u-up) 

 

 

 ## Certified Platform Partners

 ![](/uploads/Logos/Meta_Logo.svg) 

 ![](/uploads/Logos/TikTokShop_Logo.svg) 

    ![](/uploads/transforms/Logos/_232xAUTO_crop_center-center_90_none/GooglePartenr.png)  

 

 

 ## Ready to build fame that performs?

 [ Drop Us A Line 

 Drop Us A Line 

 

 ](https://prettygreen.bgn.dev/contact)