---
title: Tesco
date: 2026-05-18T18:00:00+01:00
author: Mona Parmar
canonical_url: "https://prettygreen.bgn.dev/work/tesco"
section: Projects
---
#  Tesco ClubCard 

 [Experiential Marketing & Event Production](https://prettygreen.bgn.dev/services/experiential-marketing-event-production) [PR](https://prettygreen.bgn.dev/services/pr) [Talent & Brand Ambassador](https://prettygreen.bgn.dev/services/talent-brand-ambassador) 

    ![](/uploads/transforms/Images/_1872x1053_crop_center-center_90_none/2854/Hero.jpg)  

 ## An immersive, nostalgic clubbing experience across two days in July to celebrate 30 years of rewards

##### Challenge

Tesco wanted to celebrate 3 decades of Clubcard with an event that brought their ATL campaign to life. The goal was to create an earned-first PR campaign that highlighted 30 years of rewards, while driving widespread media coverage and positive brand feedback with a broad customer audience.

##### Activation

We created Club Card, a pop-up clubbing experience across two days in July, that tapped into 90s nostalgia. We built a full club environment that turned the advertising campaign into a shareable moment.

The media strategy combined talent partnerships, save-the-dates, a 90s data story, showbiz photo moments, news releases and listings coverage. Every element worked to maximise reach before, during and after the event.

##### Impact

We turned 30 years of Clubcard into a cultural moment, generating national coverage and five-star reviews. Hundreds of customers attended. We widened the gap with ALDI. And we proved that Clubcard was so much more than just a loyalty programme.

 

   3.3 percentage point increase in earned media share of voice   53 pieces of press coverage   700 consumers attended across 4 sessions   5-star rating on Eventbrite  

     ![IN PHOTO - Hermione Dyer

EDITORIAL USE ONLY
Noughties boyband Blue perform a one-off, sold-out gig at Tesco ‘Club Card’, an immersive clubbing experience celebrating 30 years of rewards through Tesco Clubcard. Issue date: Saturday July 5, 2025. PA Photo. Three more sold-out events will take place today at The Vinyl Factory, including a performance by ‘90s girlband B*Witched at 8.30pm, with a limited number of walk-in tickets available on the door. Photo credit should read: Matt Alexander/PA Media Assignments](/uploads/transforms/_1600xAUTO_crop_center-center_90_none/Hero-Landscape.jpg)  

 

     ![](/uploads/transforms/_1600xAUTO_crop_center-center_90_none/Supporting-1.jpeg)  

    ![](/uploads/transforms/_1600xAUTO_crop_center-center_90_none/Supporting-2.jpeg)  

    ![EDITORIAL USE ONLY
Noughties boyband Blue perform a one-off, sold-out gig at Tesco ‘Club Card’, an immersive clubbing experience celebrating 30 years of rewards through Tesco Clubcard. Issue date: Saturday July 5, 2025. PA Photo. Three more sold-out events will take place today at The Vinyl Factory, including a performance by ‘90s girlband B*Witched at 8.30pm, with a limited number of walk-in tickets available on the door. Photo credit should read: Matt Alexander/PA Media Assignments](/uploads/transforms/_1600xAUTO_crop_center-center_90_none/2860/Supporting-4.jpg)  

 

     ![](/uploads/transforms/_924xAUTO_crop_center-center_90_none/Supporting-3.jpeg)  

  

 

 ## Want see more?

 [ See Our Work 

 See Our Work 

 

 ](/work) [    ![](/uploads/transforms/Images/Case-Studies/Bupa/_1179xAUTO_crop_center-center_90_none/Supporting-Portrait_2026-05-19-104543_eexs.jpg)  

Bupa

### Picture of Health Repositioning Bupa as a health brand

 

PR

Talent & Brand Ambassador

Experiential Marketing & Event Production

 

 ](https://prettygreen.bgn.dev/work/bupa-picture-of-health) 

 [  ![LONDON, ENGLAND - NOVEMBER 26: A general view of the menu at the launch of value mobile provider Lebara's pop-up salon with legendary hairdresser Nicky Clarke on Budget Day, proving not all cuts mean compromise, on November 26, 2025 in London, England. 

Photo by Dave Benett]()  

Lebara

### Smarter Cuts Driving fame on Budget Day for MVNO Lebara

 

PR

Content Production

Experiential Marketing & Event Production

Talent & Brand Ambassador

 

 ](https://prettygreen.bgn.dev/work/lebara) 

 

 

 ## Ready to build fame that performs?

 [ Drop Us A Line 

 Drop Us A Line 

 

 ](https://prettygreen.bgn.dev/contact)